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Clean Lines

TweetForget about body-con and perfect-fit-tailoring – the new trend is about keeping it loose. Shell tops, shift dresses and oversized boyfriend coats create clean and simple lines for winter. The...

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Model Of The Moment: Ollie Henderson

TweetOur model of the moment is Ollie Henderson! With a unique style and personality that is addictive on and off camera, this newly brunette babe is definitely one to watch. We caught up with Ollie...

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MAC’s ‘False Lashes Waterproof’

TweetWe are firm believers that mascara should last through anything and everything – because who knows what the weather’s going to do or where your day will end up. Luckily, MAC has just released...

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Vintage Muse: edie sedgwick

TweetIn honour of our new ‘Factory Girl’ collection now in stores and online  – we’re looking back that the inspiration of it all, the original It Girl, Edie Sedgwick. Edie was an American actress,...

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DANCE WITH ZOOEY

Tweet Cute and super quirky Zooey Deschanel may not be everyone’s cup of tea, but there’s no denying this new music video from her band She & Him is pretty flippin’ catchy! Watch it now and just...

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Girls We Love: Talisa from Badlands

TweetWe caught up with talented blogger and creative Talisa Sutton from Badlands about her career highlights, life as a blogger and favourite fashion staples… Tell us about yourself and your blog: I’m...

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New In This week

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ESCAPE: behind the scenes with Zara Mirkin

TweetRelive our beautiful ‘Escape’ winter campaign with these behind the scenes photos by our amazing stylist Zara Mirkin. Our talented team – including photographer Tim Barber and models Anja and...

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Whats Playing On Our Minds

TweetWe cannot get enough of these tunes playing on our minds at the moment to get us through the cold days and nights! From new Daft Punk tracks to catchy sounds from Frank Ocean and Vance Joy – we...

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Varsity pop up store hits newmarket

TweetThe super popular travelling Varsity Pop Up has just arrived in Auckland, and its first New Zealand stop was our Newmarket flagship store! It opened to the public on Friday with a special...

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Monday Muse: Sam Rollinson

TweetWith her endearing smile, slightly imperfect teeth and cheekbones that could cut glass, it’s no wonder that Samantha Rollinson is one of the hottest models of the season – and our Monday Muse!...

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Nail Art Goes Minimal

TweetWhen we first became obsessed with nail-art, the trend was about being as crazy and creative as you could be. Bright neon patterns, leopard prints and bedazzling your fingertips with diamantes...

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New In This Week

Tweet Products from left to right (top to bottom): Cropped Jumper, Crepe Aztec Print Dress, Straight Leg Zip Hem Jean, Distressed High-Waist Denim Shorts, Contrast Crepe Top, Roll Sleeve Crop Top,...

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Girls We Love: Mandy from Oracle Fox

TweetLast week at Semi Permanent in Sydney, we had the pleasure of listening to the talented creative behind the fashion blog Oracle Fox. Queensland-born Mandy Shadforth has created a name for herself...

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Trend to try: Crops

TweetCrop-tops are everywhere right now, from stretch stripes to chopped-off sweats. Draw inspiration from 90s supermodels, cool girls in even cooler denim and the latest monochromatic collections. We...

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Insta Highlights

TweetIt was a busy past week on Instagram with our travelling pop-up hitting our Newmarket flagship, the Varsity collection landing in stores and some classic movies to keep us going through the wet...

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MAC’s ‘Temperature Rising’

TweetWe’re dreaming of tropical escapes and hotter climates right now – and how better to do that (not to mention improve our winter pallor) than with MAC’s hot new collection of bronze hues and...

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ghd Eclipse

TweetThe brand we all know and love (and can’t live without) has released their newest styler – the ‘Eclipse’. Specially designed for all hair types – which is great news to us since we don’t all have...

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Wardrobe Classics: Monochrome Stripes

TweetClassic wardrobe staples never fail to stand the test of time. One of our favourites is monochrome stripes – simple, eternally modern and super chic. It’s a look favoured by some of our much-loved...

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Weekend Style Guide

TweetClassic cosy stripes and ankle grazing skinnies for off-duty daywear, and dark moody lace and leather-look for a night on the town – we have your weekend style covered! Loop Knit Cardigan,...

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